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Marketing

BYND

MSGE

MSGS

Beyond Meat, Inc. (NASDAQ:BYND) has been named the first-ever Official Plant-Based Meat Partner of Madison Square Garden, New York Knicks, Knicks Gaming, New York Rangers, and the Arena Concert Series at Madison Square Garden. The partnership was announced by Madison Square Garden Sports Corp. (NYSE:MSGS) and Madison Square Garden Entertainment Corp. (NYSE:MSGE). Beyond Meat's products will be exclusively featured at the GO BEYOND® GRILL, a new dedicated concession stand, and at multiple concession stands throughout The Garden.

Portfolio Pulse from Benzinga Newsdesk

October 12, 2023 | 1:26 pm

MGRX

Mangoceuticals, Inc. (NASDAQ:MGRX) has launched its affiliate marketing program via its new website, MangoRevenue.com, to boost brand recognition and increase revenues. The company has partnered with Impact Radius for affiliate automation and influencer management, and with Hamster Garage for managing its partnership programs. The global affiliate marketing industry, worth over $17 billion, is expected to grow to $27.78 billion by 2027.

Portfolio Pulse from Benzinga Newsdesk

October 12, 2023 | 1:19 pm

CART

IAS

Integral Ad Science (IAS) has announced a partnership with Instacart to bring viewability and invalid traffic measurement to Instacart Ads. The partnership aims to provide increased transparency and confidence for advertisers, ensuring that their ads are seen by real consumers. IAS's technology will be available on Instacart Ads, which partners with over 5,500 brands.

Portfolio Pulse from Benzinga Newsdesk

October 12, 2023 | 1:16 pm

FSR

Fisker Inc. has announced plans to open its first Fisker Lounge in Shanghai, China, as part of its strategy to accelerate business in the country.

Portfolio Pulse from Benzinga Newsdesk

October 12, 2023 | 10:33 am

AMC

Taylor Swift announced early access showings of 'The Eras Tour Concert Film' on Thursday in America and Canada due to unprecedented demand. This could potentially increase footfall in AMC theaters.

Portfolio Pulse from Charles Gross

October 12, 2023 | 9:07 am

TSLA

Tesla Inc (NASDAQ:TSLA) has launched a video ad campaign at Tokyo Haneda International Airport in Japan, breaking its long-standing avoidance of conventional advertising. The ad features the company’s Model Y vehicle and its features like Superchargers, Camp Mode, and the Autopilot system. This move is seen as a strategy to expand beyond its loyal fan base and grow annual sales by 50%.

Portfolio Pulse from Chris Katje

October 11, 2023 | 8:33 pm

OMGA

Omega Therapeutics has announced two poster presentations on liver inflammation and fibrosis at the American Association for the Study of Liver Diseases' (AASLD) The Liver Meeting 2023.

Portfolio Pulse from Benzinga Newsdesk

October 11, 2023 | 8:03 pm

CROX

SBUX

Raising Cane’s Chicken Fingers is opening a new restaurant themed around Post Malone and the Dallas Cowboys. The restaurant, located in Dallas, will feature Post Malone memorabilia and the signature colors of the Cowboys. This follows Post Malone's previous collaboration with Crocs, Inc (NASDAQ:CROX) in 2018. Brands continue to leverage celebrity partnerships to boost awareness, as seen with the NFL's marketing to Taylor Swift fans and Starbucks Corp's (NADSAQ: SBUX) creation of Swift-themed playlists in its stores.

Portfolio Pulse from Aaron Bry

October 11, 2023 | 7:51 pm

TM

Toyota and the National Football League (NFL) have announced a multi-year sponsorship agreement, making Toyota the Official Automotive Partner of the NFL. The partnership aims to build Toyota brand awareness, consideration, and loyalty among football fans in the U.S. Toyota will also support grassroots NFL programs aimed at community upliftment. Toyota currently sponsors eleven NFL teams at a regional level through its network of dealer associations.

Portfolio Pulse from Benzinga Newsdesk

October 11, 2023 | 2:08 pm

GOOG

META

ROTH MKM suggests that while Q3 has largely exceeded expectations, ad spend has significantly slowed down in September and October. It appears that Facebook's ad spend budgets have shifted towards Google/YouTube and TikTok.

Portfolio Pulse from Benzinga Newsdesk

October 11, 2023 | 2:06 pm