Tesla Breaks Tradition With New Video Ad Campaign At A Major International Airport
Portfolio Pulse from Chris Katje
Tesla Inc (NASDAQ:TSLA) has launched a video ad campaign at Tokyo Haneda International Airport in Japan, breaking its long-standing avoidance of conventional advertising. The ad features the company’s Model Y vehicle and its features like Superchargers, Camp Mode, and the Autopilot system. This move is seen as a strategy to expand beyond its loyal fan base and grow annual sales by 50%.
October 11, 2023 | 8:33 pm
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Tesla's new advertising strategy could potentially boost its brand recognition and sales, especially in Japan where EV sales have been growing.
Tesla's move to embrace conventional advertising, especially in a market where EV sales are growing, could potentially increase its brand recognition and sales. This could have a positive impact on its stock price.
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