ROTH MKM Out With Note Suggests "While More Than 2/3 Of Q3 Seems To Have Gone Above Expectations, Ad Spend Has Considerably Slowed Down During Sep, Continued To Be Slow In Oct; And FB Ad Spend Budgets Seem To Have Moved Towards Google/YouTube And TikTok"
Portfolio Pulse from Benzinga Newsdesk
ROTH MKM suggests that while Q3 has largely exceeded expectations, ad spend has significantly slowed down in September and October. It appears that Facebook's ad spend budgets have shifted towards Google/YouTube and TikTok.
October 11, 2023 | 2:06 pm
News sentiment analysis
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NEGATIVE IMPACT
Facebook may see a decrease in ad spend as budgets shift towards Google/YouTube and TikTok.
As ad spend budgets move away from Facebook and towards Google/YouTube and TikTok, Facebook could see a decrease in revenues from ads. This could potentially negatively impact its stock price in the short term.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
Google may see an increase in ad spend as budgets shift away from Facebook.
As ad spend budgets move away from Facebook and towards Google/YouTube, Google could see an increase in revenues from ads. This could potentially boost its stock price in the short term.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 80