Integral Ad Science Partners With Instacart To Launch Transparency In Instacart Ads
Portfolio Pulse from Benzinga Newsdesk
Integral Ad Science (IAS) has announced a partnership with Instacart to bring viewability and invalid traffic measurement to Instacart Ads. The partnership aims to provide increased transparency and confidence for advertisers, ensuring that their ads are seen by real consumers. IAS's technology will be available on Instacart Ads, which partners with over 5,500 brands.
October 12, 2023 | 1:16 pm
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POSITIVE IMPACT
The partnership with IAS could enhance the effectiveness and transparency of Instacart Ads, potentially attracting more advertisers and increasing revenues.
The partnership with IAS could enhance the transparency and effectiveness of Instacart Ads, making it more attractive to advertisers. This could potentially lead to increased ad revenues.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
IAS's partnership with Instacart could potentially increase its visibility and credibility in the market, possibly leading to increased demand for its services.
The partnership with Instacart, a leading grocery technology company, could enhance IAS's reputation as a leader in media measurement and optimization. This could potentially attract more clients, leading to increased revenues.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 80