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Marketing

WBD

Warner Bros. Discovery's TNT Sports has secured a seven-year media rights agreement with NASCAR to broadcast five NASCAR Cup Series races each summer, starting in 2025. The deal includes exclusive airing on TNT and B/R Sports Add-On on Max, with truTV and Max simulcasting the second half of the NASCAR Cup Series practices and qualifying sessions. It also grants expansive digital rights for content streaming and highlight rights for Bleacher Report's platforms.

Portfolio Pulse from Charles Gross

November 29, 2023 | 10:09 pm

BNBUSD

Cristiano Ronaldo is named in a class-action lawsuit for promoting Binance's NFT collection, alleging deceptive advertising and aiding in soliciting investments in unregistered securities. The lawsuit claims Ronaldo's promotions led to a significant increase in Binance's popularity, with a 500% surge in searches post-NFT sale. Binance, facing separate legal issues, has settled with the U.S. government for $4.3 billion over Anti-Money Laundering violations and operating without a license.

Portfolio Pulse from Murtuza Merchant

November 29, 2023 | 9:42 pm

LFVN

LifeVantage Corporation (NASDAQ:LFVN) announced study results showing that Protandim Nrf2 Synergizer and TrueScience Liquid Collagen work synergistically to improve cellular health and immune function. The study, spurred by positive consumer feedback, involved a gene expression study on fibroblasts, revealing that the product combination influenced 2,439 genes significantly. LifeVantage's CEO highlighted the science behind their products as a competitive strength and business opportunity.

Portfolio Pulse from Benzinga Newsdesk

November 29, 2023 | 9:25 pm

ZETA

Zeta Global reported a 64% year-over-year increase in omnichannel digital marketing and maintained 100% uptime during the critical five-day shopping period from Black Friday to Cyber Monday. The company's AI-powered platform was heavily relied upon by enterprise brands to boost consumer engagement, conversions, and business growth.

Portfolio Pulse from Benzinga Newsdesk

November 29, 2023 | 9:15 pm

DIS

Disney CEO Bob Iger, speaking at the Dealbook Conference, admitted that increasing Marvel content on streaming platforms was a 'definite mistake'. This acknowledgment suggests a potential shift in Disney's content strategy, particularly for its streaming services where Marvel series and movies play a significant role.

Portfolio Pulse from Benzinga Newsdesk

November 29, 2023 | 7:42 pm

NFLX

TTWO

Netflix announced that 'Grand Theft Auto: The Trilogy – The Definitive Edition' will be available on its platform for mobile users starting December 14, at no additional charge. The games, developed by Rockstar Games, a subsidiary of Take-Two Interactive, include 'Grand Theft Auto III,' 'Vice City,' and 'San Andreas.' This move is part of Netflix's strategy to enhance its service value by including games without extra fees, ads, or in-app purchases. The addition is expected to boost customer engagement, which aligns with Netflix's ambitious plans to significantly grow engagement over the next few years. The games join over 80 mobile games on Netflix, including several based on its original series and films.

Portfolio Pulse from Benzinga Newsdesk

November 29, 2023 | 5:11 pm

BBY

DASH

DoorDash, Inc. (NASDAQ:DASH) has partnered with Best Buy Co., Inc. (NYSE:BBY) to offer on-demand delivery of electronics from Best Buy locations nationwide through the DoorDash marketplace app. This partnership marks DoorDash's expansion into new categories beyond restaurants. Best Buy is the first national consumer electronics retailer on DoorDash's platform. The service includes a wide range of products and is also available to DashPass members, with the holiday season expected to boost consumer interest in tech gift shopping.

Portfolio Pulse from Nabaparna Bhattacharya

November 29, 2023 | 5:07 pm

GME

GameStop shares are experiencing an uptick, potentially due to a surge in interest from retail investors and the company's visibility on social media. The recent Cyber Monday sales event may also be contributing to the positive performance of some retail stocks, including GameStop.

Portfolio Pulse from Benzinga Newsdesk

November 29, 2023 | 4:56 pm

AMZN

NOW

ServiceNow (NYSE:NOW) has entered into a five-year Strategic Collaboration Agreement with Amazon Web Services (AWS) to offer its platform and solutions as a SaaS on AWS Marketplace starting early 2024. They will co-develop AI-powered applications for specific industries, enhancing business workflows. The partnership aims to optimize performance, maintain agility, and provide a flexible environment for infrastructure management. ServiceNow and AWS will focus on manufacturing, supply chain, call centers, and cloud transformation use cases. ServiceNow's AI capabilities will be integrated with AWS services to innovate in various sectors, including automotive manufacturing and supply chain management.

Portfolio Pulse from Benzinga Newsdesk

November 29, 2023 | 4:31 pm

SPOT

TSLA

Joe Rogan's podcast, 'The Joe Rogan Experience,' remains the most popular on Spotify for the fourth consecutive year. The podcast, which features high-profile guests like Elon Musk and covers controversial topics, is exclusive to Spotify. Spotify's current contract with Rogan, worth over $200 million, is set to expire in mid-2024, and the company faces a decision on renewal amid hints of cost-cutting. Spotify shares have risen 1% and hit new 52-week highs, with a year-to-date increase of over 120% in 2023.

Portfolio Pulse from Chris Katje

November 29, 2023 | 4:07 pm