Joe Rogan Tops Spotify's 2023 Podcasts List Once Again: Deal Likely To Expire In 2024, A Major Decision Awaits
Portfolio Pulse from Chris Katje
Joe Rogan's podcast, 'The Joe Rogan Experience,' remains the most popular on Spotify for the fourth consecutive year. The podcast, which features high-profile guests like Elon Musk and covers controversial topics, is exclusive to Spotify. Spotify's current contract with Rogan, worth over $200 million, is set to expire in mid-2024, and the company faces a decision on renewal amid hints of cost-cutting. Spotify shares have risen 1% and hit new 52-week highs, with a year-to-date increase of over 120% in 2023.
November 29, 2023 | 4:07 pm
News sentiment analysis
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NEUTRAL IMPACT
Spotify's exclusive deal with Joe Rogan's popular podcast is nearing its end in 2024, with the company hinting at cost-cutting measures. Spotify's stock has hit new 52-week highs and is up over 120% year-to-date.
While the news of Joe Rogan's podcast popularity and the impending contract expiration is significant, the stock has already shown strong performance, indicating that the market has priced in the current value of the podcast to Spotify. The uncertainty of the contract renewal could introduce volatility, but the current positive sentiment may continue in the short term.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100
POSITIVE IMPACT
Elon Musk's appearance on 'The Joe Rogan Experience' included a demonstration with the Tesla Cybertruck. Rogan frequently discusses the Cybertruck and praises his Tesla vehicles on the podcast.
Elon Musk's appearance and the Cybertruck demonstration on a popular podcast could generate additional buzz for Tesla. However, the impact on the stock price may be moderate as it's one of many factors that investors consider when evaluating Tesla's performance.
CONFIDENCE 75
IMPORTANCE 60
RELEVANCE 50