The reported increase in digital marketing services and perfect uptime during a high-traffic period are strong indicators of Zeta Global's operational efficiency and growth. This performance is likely to be viewed positively by investors, as it suggests the company is successfully capitalizing on the critical holiday shopping season, which could lead to increased revenue and profitability. The news directly pertains to Zeta Global's core business and is critical for investors, hence the high relevance and importance scores. The confidence score reflects the clear positive nature of the news, although market conditions and other external factors could always influence the stock's movement.