NASCAR To Return To TNT Sports Through Expansive Multi-Year Media Rights Agreement
Portfolio Pulse from Charles Gross
Warner Bros. Discovery's TNT Sports has secured a seven-year media rights agreement with NASCAR to broadcast five NASCAR Cup Series races each summer, starting in 2025. The deal includes exclusive airing on TNT and B/R Sports Add-On on Max, with truTV and Max simulcasting the second half of the NASCAR Cup Series practices and qualifying sessions. It also grants expansive digital rights for content streaming and highlight rights for Bleacher Report's platforms.
November 29, 2023 | 10:09 pm
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Warner Bros. Discovery's TNT Sports division has entered into a multi-year agreement with NASCAR to broadcast key races and sessions, which may attract viewership and enhance the company's sports programming content.
The agreement with NASCAR is likely to have a positive impact on Warner Bros. Discovery's stock in the short term due to the potential for increased viewership and advertising revenue associated with the exclusive broadcast rights. The deal enhances the company's sports content offerings, which can be a significant draw for subscribers and advertisers, thus potentially improving financial performance.
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