Streetbeat News

Marketing

GTVH

Golden Triangle Ventures, Inc. (OTCPK:GTVH) has acquired all assets and intellectual property of Le Pragma, a health, wellness, and beauty products brand. Le Pragma's product line includes CBD products and plans to expand into nootropics and pharmaceutical-grade CBD products. GTVH has developed a marketing strategy for Le Pragma that includes a website refresh, sales distribution expansion, social media influencers, and entry into international markets. Sonder Fulfillment, a subsidiary of GTVH, will distribute all bulk sales of the product line.

Portfolio Pulse from Vuk Zdinjak

June 29, 2023 | 2:58 pm

EYPT

EyePoint Pharmaceuticals' President & COO, Dr. Jay Duker, is scheduled to appear on Benzinga's Live YouTube TV at 11 a.m. ET.

Portfolio Pulse from Benzinga Newsdesk

June 29, 2023 | 1:05 pm

AMZN

CRM

GOOG

IBM

META

TWTR

Twitter's CEO Linda Yaccarino is planning to reshape the social media platform by introducing innovative strategies to win back advertisers and confront Meta Platforms Inc.'s new decentralized platform. Twitter plans to launch full-screen, sound-on video ads and is testing a new ad format. Yaccarino also plans to attract celebrities, political figures, and content creators to the platform to attract more advertising. She is also expected to invest in rebuilding Twitter’s advertising, sales and partnership team and is in discussions for a potential broader partnership with Google. Yaccarino also aims to renegotiate contracts with Amazon.com, Inc., Salesforce and IBM.

Portfolio Pulse from Ananya Gairola

June 29, 2023 | 6:29 am

AXP

DIS

GOOG

GOOGL

JNJ

SSNLF

Google, a subsidiary of Alphabet Inc, is accused of violating its promised ad standards, according to a study by Adalytics. The study claims that Google breaches these standards about 80% of the time, placing ads in small, automatically-played, muted videos that are not the page's primary content and on sites not meeting Google's monetization standards. Brands affected include Johnson & Johnson, American Express Co, Samsung Electronics Co, Sephora, Macy's Inc, and Walt Disney Co. Government agencies like Medicare, the U.S. Army, the Social Security Administration, and the New York City municipal government were also affected.

Portfolio Pulse from Anusuya Lahiri

June 28, 2023 | 7:01 pm

ADDYY

DIS

LULU

NKE

Lululemon Athletica (NASDAQ:LULU) has signed top NHL prospect Connor Bedard as a brand ambassador, as part of its strategy to grow its men's apparel business. The financial terms of the partnership have not been disclosed. Lululemon will be the exclusive apparel partner of Bedard, who will wear the company's training and lifestyle gear and provide feedback. The campaign is expected to be driven by social media, rather than television commercials.

Portfolio Pulse from Chris Katje

June 28, 2023 | 6:19 pm

AMD

BLK

CVX

GIS

GOOG

HYMTF

MSFT

NSANY

NVDA

OSTK

SAP

SPR

SSNLF

STLA

UAL

Several companies are in the news for various reasons. Microsoft has been experiencing cyberattacks from a group linked to Russia. Samsung is gearing up for 2-nanometer chip production, intensifying rivalry with TSMC and Intel. BlackRock owns over 7% of Nvidia stock, capitalizing on the AI surge. Russian oil company Roszarubezhneft seeks control of Venezuelan oil exports amid US sanctions. SAP CEO is bullish on AI. Google plans to downsize the workforce at Waze. Overstock's bid for Bed Bath & Beyond assets receives US judge approval. UK watchdog rules against Hyundai and Toyota over misleading EV charging speed ads. Stellantis launches Free2move charging service for EV users. Chip stocks Nvidia and AMD fall on reports of US adopting stricter stance over China. Spirit AeroSystems and workers union agree on new contract proposal. General Dynamics bags US Army contract to build combat vehicles. General Mills shares fall after mixed Q4 results. Nissan reveals executive committee changes. United CEO blames FAA as storms force more flight cancellations. Hong Kong company takes first AI-generated drug candidate to clinic targeting chronic lung disease.

Portfolio Pulse from Vandana Singh

June 28, 2023 | 1:59 pm

GDYN

Grid Dynamics Holdings, Inc. (NASDAQ:GDYN) has launched an AI Focus Groups Starter Kit, a generative AI solution aimed at helping enterprises analyze user-generated content and optimize social media campaigns more efficiently and at a lower cost. The kit uses large language models to analyze customer reviews, social media posts, comments, and other types of user-generated content and events, creating AI focus groups composed of virtual personas that match the behavior of a brand's real-world target audience.

Portfolio Pulse from Happy Mohamed

June 28, 2023 | 12:50 pm

HYMTF

The UK’s Advertising Standards Authority has ruled against Hyundai Motor (OTC:HYMTF) and Toyota Motor (NYSE:TM) over misleading EV charging speed ads. Both companies were challenged to substantiate the charging speeds advertised. The authority concluded that the ads failed to include important information about factors that could impact the advertised charging time, and the limited availability of the chargers used. The authority has instructed both companies to ensure their future ads do not mislead consumers about battery charging times.

Portfolio Pulse from Anan Ashraf

June 28, 2023 | 9:35 am

TSLA

Tesla Inc (NASDAQ:TSLA) has started running Google ads, marking a shift in its marketing strategy. This is the first time Tesla has paid for ad placements, previously relying on clever marketing tactics and promotional content. The move indicates a desire to expand its reach beyond its existing fanbase.

Portfolio Pulse from Anan Ashraf

June 28, 2023 | 6:11 am

AAPL

NFLX

Apple Inc. has shared the complete debut episode of the science fiction series 'Silo' on Twitter, a move that has been applauded by Elon Musk and MrBeast. The episode can be viewed directly on Twitter, eliminating the need for an Apple TV+ subscription. However, subsequent episodes require a valid subscription. Some netizens have called for Netflix Inc. to adopt a similar approach.

Portfolio Pulse from Ananya Gairola

June 28, 2023 | 1:44 am