Toyota, Hyundai Pulled Up By UK Watchdog Over 'Misleading' EV Charging Speed Ads
Portfolio Pulse from Anan Ashraf
The UK’s Advertising Standards Authority has ruled against Hyundai Motor (OTC:HYMTF) and Toyota Motor (NYSE:TM) over misleading EV charging speed ads. Both companies were challenged to substantiate the charging speeds advertised. The authority concluded that the ads failed to include important information about factors that could impact the advertised charging time, and the limited availability of the chargers used. The authority has instructed both companies to ensure their future ads do not mislead consumers about battery charging times.
June 28, 2023 | 9:35 am
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NEGATIVE IMPACT
Hyundai's misleading ads about EV charging speeds have been ruled against by the UK’s Advertising Standards Authority.
The ruling against Hyundai's misleading ads could negatively impact the company's reputation and potentially its sales in the short term.
CONFIDENCE 90
IMPORTANCE 75
RELEVANCE 100
NEGATIVE IMPACT
Toyota's misleading ads about EV charging speeds have been ruled against by the UK’s Advertising Standards Authority.
The ruling against Toyota's misleading ads could negatively impact the company's reputation and potentially its sales in the short term.
CONFIDENCE 90
IMPORTANCE 75
RELEVANCE 100