Streetbeat News

Marketing

AMZN

Amazon is beta testing AI image generation tools for its advertisers, designed to enhance the visual appeal of product ads. The company claims that placing products in a lifestyle scene can lead to 40% higher click-through rates. The tool is easy to use and requires no technical expertise. Amazon CEO, Andy Jassy, has stated that generative AI is a significant focus for the company.

Portfolio Pulse from Benzinga Newsdesk

October 25, 2023 | 2:34 pm

ALGT

Allegiant Travel Company (NASDAQ: ALGT) has announced a collaboration with Grammy Award winner Carrie Underwood to promote the company's Allways Rewards Visa card and loyalty program. The collaboration will involve a series of commercials and a national advertising campaign. Both Allegiant and Underwood have a partnership with Make-A-Wish, a national nonprofit organization.

Portfolio Pulse from Benzinga Newsdesk

October 25, 2023 | 1:02 pm

BUD

STZ

TKO

Anheuser-Busch Inbev SA (BUD) has signed a multiyear marketing partnership with UFC, a mixed martial arts organization and part of TKO Group Holdings, Inc. (TKO). The deal makes Anheuser-Busch the 'Official Global Beer Partner of UFC' from January 1, 2024. The partnership will include 360-degree programming, custom social and digital content, broadcast integration, and on-site presence. Bud Light replaces Modelo, owned by Constellation Brands, Inc. (STZ), as UFC's beer sponsor.

Portfolio Pulse from Nabaparna Bhattacharya

October 25, 2023 | 12:10 pm

WMT

Cynthia Kleinbaum Milner, Chief Marketing Officer at MoneyLion, will be speaking at the upcoming Benzinga Fintech Deal Day & Awards. She emphasizes the importance of financial literacy in the digital age and the role of digital platforms, financial experts, supportive communities, and customized advice in promoting financial education. Prior to MoneyLion, Kleinbaum held leadership roles at Walmart, including Vice President of Marketing for Walmart+, Mobile Apps, and Online Grocery.

Portfolio Pulse from Cynthia Kleinbaum Milner

October 24, 2023 | 7:11 pm

BUD

UFC and Anheuser-Busch have entered into a new multiyear marketing partnership, effective from January 1, 2024. Anheuser-Busch will become the exclusive 'Official Beer Partner of UFC.'

Portfolio Pulse from Benzinga Newsdesk

October 24, 2023 | 7:02 pm

IBKR

Steve Sanders, EVP of Marketing and Product Development at Interactive Brokers (NASDAQ:IBKR), will be a panelist at Benzinga's Fintech Deal Day & Awards event on Nov. 13. Sanders has over two decades of experience at Interactive Brokers and has helped the company achieve over $1.8 billion in net income. In 2022, IBKR launched the IBKR GlobalTrader, a mobile trading application that allows investors to trade stocks and options worldwide and access cryptocurrency through Paxos Trust Company.

Portfolio Pulse from Khyathi Dalal

October 24, 2023 | 1:39 pm

PTON

Peloton (NASDAQ:PTON) has officially launched Peloton Row in Canada, expanding its hardware portfolio in the country. The launch follows a survey revealing that 52% of Canadians are interested in using indoor rowing machines for exercise. Peloton Row is available for purchase in Peloton stores across Canada and online. The product offers a low-impact, full-body cardio and strength workout and is available for an introductory offer price of $3,370 CAD until January 9, 2024.

Portfolio Pulse from Benzinga Newsdesk

October 24, 2023 | 12:47 pm

PSQH

PublicSq has announced a partnership with Tucker Carlson's Last Country. The collaboration is expected to significantly outpace the ROI of traditional advertising spend. The partnership will uniquely showcase America's small business stories.

Portfolio Pulse from Benzinga Newsdesk

October 24, 2023 | 12:32 pm

EIDO

SOPA

Society Pass Incorporated's (SoPa) Thailand-based digital advertising network, Thoughtful Media Group Inc (TMG), plans to sponsor local live music events in Southeast Asia, starting in Jakarta, Indonesia in 4Q 2023. The concerts will be streamed via TMG-affiliated social media channels, providing marketing opportunities for advertisers. TMG aims to reach over 2.5 million people over the next year, creating sponsorship opportunities for advertisers and its 10,000-member influencer community in Indonesia. The initiative is projected to earn $680K annually.

Portfolio Pulse from Benzinga Newsdesk

October 24, 2023 | 12:14 pm

LCID

Lucid Group, Inc. (NASDAQ:LCID) has launched a new referral program in the United States, similar to Tesla's. New customers can receive a discount of up to $1,250 on having a referral link from an existing Lucid user. Existing Lucid owners will get credited points which they can use to redeem for branded gear, vehicle accessories, or limited-edition products.

Portfolio Pulse from Anan Ashraf

October 24, 2023 | 3:14 am