Allegiant Announces Collaboration With Global Entertainment Icon Carrie Underwood
Portfolio Pulse from Benzinga Newsdesk
Allegiant Travel Company (NASDAQ: ALGT) has announced a collaboration with Grammy Award winner Carrie Underwood to promote the company's Allways Rewards Visa card and loyalty program. The collaboration will involve a series of commercials and a national advertising campaign. Both Allegiant and Underwood have a partnership with Make-A-Wish, a national nonprofit organization.
October 25, 2023 | 1:02 pm
News sentiment analysis
Sort by:
Ascending
POSITIVE IMPACT
Allegiant's collaboration with Carrie Underwood could potentially attract a new customer base and increase the visibility of its Allways Rewards Visa card and loyalty program.
The collaboration with a popular figure like Carrie Underwood could potentially attract a new demographic of customers to Allegiant. This could lead to increased usage of the Allways Rewards Visa card and loyalty program, potentially boosting Allegiant's revenues.
CONFIDENCE 80
IMPORTANCE 75
RELEVANCE 100