'Amazon Now Lets Advertisers Use Generative AI To Pretty Up Their Product Shots' - The Verge
Portfolio Pulse from Benzinga Newsdesk
Amazon is beta testing AI image generation tools for its advertisers, designed to enhance the visual appeal of product ads. The company claims that placing products in a lifestyle scene can lead to 40% higher click-through rates. The tool is easy to use and requires no technical expertise. Amazon CEO, Andy Jassy, has stated that generative AI is a significant focus for the company.
October 25, 2023 | 2:34 pm
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Amazon's new AI image generation tool for advertisers could potentially boost ad performance and click-through rates. This aligns with CEO Andy Jassy's focus on generative AI, indicating a strategic direction for the company.
The introduction of AI image generation tools for advertisers could enhance Amazon's advertising services, potentially leading to increased revenues from this segment. The company's focus on generative AI also suggests potential future innovations that could further strengthen its market position.
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