buy - acquisitions is our model. we will seek to acquire significant brands to continue to add to the portfolio. innovate – leverage the internal traffic platforms of honey badger and social pulse media, our brands are able to quickly innovate and determine the highest conversion traffic and target accordingly. once identified, we scale while maintaining conversions for success. grow - more targeted traffic equals more conversions. with our internal engines, we are able to expedite growth of our acquired brands to reach their target numbers quicker.