Streetbeat News

Marketing Partnerships

NAMI

Jinxin Technology (NAMI) has released its 2025 financial guidance, projecting $70 million in revenue driven by AI-powered content expansion and strategic partnerships, particularly with China Mobile. The company expects over 100 million RMB from the 5G New Call initiative and plans to serve more than 5 million paying users in 2025.

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March 26, 2025 | 1:45 pm

EYE

National Vision Holdings (EYE) has appointed VML as its agency of record to lead brand evolution, focusing on modernizing marketing strategies across America's Best and Eyeglass World brands. The partnership aims to enhance customer experience, communication platforms, and drive long-term growth through personalized marketing approaches.

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March 26, 2025 | 1:45 pm

HSAI

Hesai Technology (NASDAQ: HSAI) has been selected as the exclusive lidar provider for Chery Automobile's new energy brand iCAR. The partnership involves integrating Hesai's ATX Lidar into new vehicle models, with mass production set to begin in Q4 2025. This deal represents a strategic move to enhance intelligent driving capabilities in mass-market vehicles.

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March 26, 2025 | 1:45 pm

EYE

National Vision Holdings (EYE) has appointed VML as its agency of record to lead brand evolution, focusing on modernizing marketing strategies across America's Best and Eyeglass World brands. The partnership aims to enhance customer experience, communication platforms, and drive long-term growth through personalized marketing approaches.

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March 26, 2025 | 1:45 pm

COIN

RIOT

Rumble, a Canadian YouTube alternative, has launched its Rumble Wallet supporting Tether's USDT stablecoin for content creator payments. This follows Tether's $775 million investment in Rumble and the platform's recent $17 million Bitcoin acquisition. The wallet aims to provide better monetization options for creators.

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March 26, 2025 | 1:45 pm

VERTF

Vertiqal Studios Corp. has announced a strategic partnership with Crossmedia, an independent media agency, to enhance brand growth and digital content strategies targeting Gen Z and Millennial audiences. The collaboration aims to combine Crossmedia's data-driven media buying expertise with Vertiqal Studios' content creation capabilities across social media platforms.

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March 26, 2025 | 1:30 pm

MRK

Merck (MRK) has signed a $2 billion licensing agreement with Chinese biotech firm Jiangsu Hengrui for an experimental oral lipoprotein(a) inhibitor. The transaction is anticipated to close in Q2 2025, potentially expanding Merck's cardiovascular drug pipeline with a novel therapeutic approach.

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March 26, 2025 | 1:30 pm

VERTF

Vertiqal Studios Corp. has announced a strategic partnership with Crossmedia, an independent media agency, to enhance digital content creation and media buying for Gen Z and Millennial audiences. The collaboration aims to drive brand growth and market expansion in 2025 by combining Crossmedia's data-driven media strategies with Vertiqal Studios' content production capabilities.

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March 26, 2025 | 1:30 pm

LNC

Lincoln Financial (LNC) has become a founding partner of the Cobbs Creek Foundation, supporting the development of a comprehensive golf and education campus in West Philadelphia. The project includes a 30,000-square-foot TGR Learning Lab, offering STEAM education and career readiness programs for local children, and will feature golf facilities and educational initiatives.

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March 26, 2025 | 1:15 pm

EAT

Chili's is launching a new restaurant in Scranton, Pennsylvania, uniquely designed to commemorate its pop culture connection to the popular TV show 'The Office'. The location will feature nostalgic decor referencing the show and will be the exclusive Chili's restaurant offering the legendary Awesome Blossom® appetizer.

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March 26, 2025 | 1:15 pm