Chili's® Announces the Grand Opening of Chili's Scranton Branch
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Chili's is launching a new restaurant in Scranton, Pennsylvania, uniquely designed to commemorate its pop culture connection to the popular TV show 'The Office'. The location will feature nostalgic decor referencing the show and will be the exclusive Chili's restaurant offering the legendary Awesome Blossom® appetizer.
March 26, 2025 | 1:15 pm
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POSITIVE IMPACT
The new Scranton location represents a creative marketing strategy to leverage pop culture nostalgia and potentially attract more customers.
The unique restaurant concept could generate positive media attention and social media buzz, potentially driving increased brand interest and customer traffic for Brinker International.
CONFIDENCE 85
IMPORTANCE 60
RELEVANCE 80