Streetbeat News

Marketing

MSFT

PARA

Paramount Global (NASDAQ:PARA) and Microsoft Corporation (NASDAQ:MSFT) have collaborated to launch a promotional offer of Ninja Turtle-themed Xbox Wireless Controllers that smell like pizza. The controllers are being launched ahead of the release of the Paramount Pictures movie 'Teenage Mutant Ninja Turtles: Mutant Mayhem' in August. Fans can win these controllers by participating in a giveaway on Twitter.

Portfolio Pulse from Franca Quarneti

July 25, 2023 | 7:45 pm

ATVI

Activision's CFO has praised the company's latest Barbie integration as a prime example of culturally relevant marketing execution.

Portfolio Pulse from Happy Mohamed

July 25, 2023 | 7:06 pm

NEGG

Online tech retailer Newegg has launched a ChatGPT plugin that allows ChatGPT Plus subscribers to use its PC Builder tool through GPT-4. This move is part of Newegg's ongoing efforts to leverage AI for e-commerce.

Portfolio Pulse from Benzinga Newsdesk

July 25, 2023 | 12:56 pm

FXI

SPY

TikTok is planning to launch a new e-commerce program in the U.S. in early August, which will sell made-in-China goods. This move could potentially increase competition in the e-commerce sector.

Portfolio Pulse from Charles Gross

July 25, 2023 | 11:40 am

GOOG

GOOGL

Alphabet Inc.'s 'Made by Google' Twitter account mocked Elon Musk's rebranding efforts of Twitter, which he acquired for $44 billion last year. The Google account made a playful remark incorporating the letter 'X' into the word 'Pixel', alluding to Musk's fondness for the symbol. This interaction reflects a history of rebranding in the tech world, with Google undergoing a significant transformation in 2015 when it was restructured under Alphabet.

Portfolio Pulse from Ananya Gairola

July 25, 2023 | 1:56 am

SQ

TWTR

Twitter has been rebranded to X by its owner Elon Musk, replacing the iconic bird logo. Jack Dorsey, co-founder of Twitter and CEO of Block Inc, stated that the rebranded platform's utility would be its ultimate measure, not its name. The original Twitter logo was purchased from iStock.com for $15 and named 'Larry' after basketball player Larry Bird. The final bird logo was designed by Martin Grasser, Todd Waterbury, and Angy Che.

Portfolio Pulse from Shivdeep Dhaliwal

July 25, 2023 | 12:37 am

TCNNF

Trulieve Cannabis Corp. is opening a new medical dispensary in Sanford, Florida. The dispensary will open on July 22 and will offer a broad selection of top-quality products. The company will host a grand opening celebration with partner giveaways, music, specials, discounts, and opportunities to register for upcoming patient education sessions. Trulieve's portfolio of in-house brands includes Alchemy, Co2lors, Cultivar Collection, Modern Flower, Momenta, Muse, Roll One, Sweet Talk, and Trekkers.

Portfolio Pulse from Vuk Zdinjak

July 24, 2023 | 2:48 pm

FUBO

Maximum Effort Channel, a partnership between Fubo and Ryan Reynolds' Maximum Effort, announced the channel's first series of ‘Maximum Moments' with ALF creator Paul Fusco and Shout! Studios. The ALF episodes will be surrounded by sponsored content for Mint Mobile, Fubo, Hims, MNTN, and Ring. The channel is available to watch on Fubo as well as Amazon Freevee, LG Channels, Plex, Sling Freestream, Tubi, VIDAA, VIZIO Watchfree+ and Xumo Play.

Portfolio Pulse from Happy Mohamed

July 24, 2023 | 1:14 pm

GOOG

GOOGL

META

Meta Platforms Inc's messaging service, Instagram Threads, has attracted influencers due to its welcoming atmosphere and creative freedom. However, the platform lacks essential features for creators to expand their audiences and monetize their presence. Influencers are cautious about the app's potential impact on their careers and prioritize established platforms like Alphabet Inc's YouTube. Meta plans to prioritize building consumer value before exploring business value, but faces the challenge of finding sustainable momentum for Threads in the long term.

Portfolio Pulse from Anusuya Lahiri

July 24, 2023 | 11:53 am

DOGEUSD

TWTR

Elon Musk has changed his title from 'Chief Twit' to 'Chief Nothing Officer' amid speculations about Twitter's rebranding to X.com. Musk, who acquired Twitter in October 2022, had previously hinted at the app 'X' as an ambitious 'everything app' linked to the $44 billion deal. The iconic bird logo of Twitter is also set to be changed, as confirmed by Musk.

Portfolio Pulse from Ananya Gairola

July 24, 2023 | 1:50 am