After Elon Musk Killed Twitter's Larry, Jack Dorsey Sings 'Free As A Bird'
Portfolio Pulse from Shivdeep Dhaliwal
Twitter has been rebranded to X by its owner Elon Musk, replacing the iconic bird logo. Jack Dorsey, co-founder of Twitter and CEO of Block Inc, stated that the rebranded platform's utility would be its ultimate measure, not its name. The original Twitter logo was purchased from iStock.com for $15 and named 'Larry' after basketball player Larry Bird. The final bird logo was designed by Martin Grasser, Todd Waterbury, and Angy Che.

July 25, 2023 | 12:37 am
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NEUTRAL IMPACT
As the CEO of Block Inc, Jack Dorsey's comments on the rebranding of Twitter could potentially influence investor sentiment towards Block Inc.
As the CEO of Block Inc, Jack Dorsey's views and actions can influence investor sentiment towards the company. His comments on the rebranding of Twitter, a company he co-founded, could potentially impact Block Inc's stock.
CONFIDENCE 70
IMPORTANCE 50
RELEVANCE 50
NEUTRAL IMPACT
Twitter's rebranding to X and logo change could potentially impact user perception and engagement, which may affect the company's stock price.
Rebranding can have a significant impact on a company's public perception and user engagement. While it's too early to predict the exact impact on Twitter's stock, it's reasonable to expect some level of market reaction.
CONFIDENCE 80
IMPORTANCE 75
RELEVANCE 100