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Marketing

META

Meta Platforms Inc.'s Threads has removed the feature that allowed users to share posts directly on X, formerly Twitter. This move is seen as a new development in the ongoing rivalry between Elon Musk and Mark Zuckerberg. Threads, which became the fastest-growing consumer application in history after just five days of its launch, has since seen a decline in daily active users and usage time.

Portfolio Pulse from Ananya Gairola

September 22, 2023 | 2:06 am

CELH

KO

The Bear Cave newsletter has issued a short report on Coca-Cola (KO), highlighting several challenges the beverage giant is facing. These include a changing advertising landscape favoring new entrants, internal cultural issues, and reduced demand due to weight loss drugs. The report also points out the success of upstart brands like Prime and Celsius (CELH), which have grown rapidly through social media and influencer partnerships.

Portfolio Pulse from Benzinga Newsdesk

September 21, 2023 | 2:32 pm

GOOG

RACE

TSLA

YouTuber MrBeast's latest video features a range of vehicles from a $1 rusted-out car to a $100 million Ferrari. The video, hosted on Alphabet Inc's YouTube, includes a Tesla Model X Plaid and a Lamborghini Huracán, among others. The video also features a 1952 Ferrari 212 Barchetta Roadster, a gift from Ferrari NV founder Enzo Ferrari to Henry Ford. In four days, the video has generated 87 million views.

Portfolio Pulse from Chris Katje

September 21, 2023 | 1:04 pm

SKX

Skechers has launched a signature collection in collaboration with Doja Cat, available exclusively on StockX for a limited time. The collection, Skechers x Doja Cat, features a new style, Doja'Lite, which combines Doja's modern fashion vision with the classic Skechers D'Lites heritage sneaker. The collection will be available in limited quantities in both black and white pairs in women's sizing. Following the exclusive StockX drop, more colorways across three distinct styles will be released globally on September 28.

Portfolio Pulse from Benzinga Newsdesk

September 21, 2023 | 1:02 pm

HSDT

Helius Medical Technologies, Inc. plans to showcase its Portable Neuromodulation Stimulator (PoNS) therapy at the 2023 Academy of Neurologic Physical Therapy Conference. The therapy is designed to improve gait in people with Multiple Sclerosis (MS). This will be the company's first-ever ANPT booth sponsorship.

Portfolio Pulse from Benzinga Newsdesk

September 21, 2023 | 11:07 am

RIVN

TSLA

Rivian Automotive Inc's (NASDAQ:RIVN) electric vehicles, the R1T pickup and the R1S SUV, have made their debut in the Forza Horizon video game. The game, published by Microsoft Studios, is known for its immersive racing experience. The inclusion of Rivian's vehicles sparked discussions among users about the addition of other electric vehicles to the game, including Tesla Inc's (NASDAQ:TSLA) Cybertruck and Model S Plaid. Tesla's vehicles have previously appeared in Forza games, but have yet to return in Forza Horizon 5.

Portfolio Pulse from Anan Ashraf

September 21, 2023 | 7:39 am

TSLA

Tesla Inc has revamped its referral program, offering incentives to current owners to encourage others to test drive or purchase Tesla vehicles and energy products. The program now includes a chance to win a Model 3 Performance for 1,000 credits. Tesla has also increased the entry threshold for its Cybertruck raffle from 500 to 1,000 points.

Portfolio Pulse from Benzinga EV Insights

September 20, 2023 | 8:58 pm

WW

Oprah Winfrey, in collaboration with the CEO of Weight Watchers, is presenting at a conference titled 'The State of Weight'.

Portfolio Pulse from Benzinga Newsdesk

September 20, 2023 | 5:28 pm

BUD

DEO

PARA

PARAA

TAP

Bud Light, owned by Anheuser-Busch InBev (BUD), is facing declining sales and market share, with rival beer brands gearing up to target its key demographics. The end of Anheuser-Busch's exclusive partnership with the NFL has opened the door for other brands like Molson Coors (TAP) and Diageo (DEO) to advertise during the Super Bowl. Coors Light, owned by Molson Coors, has announced plans to advertise in Super Bowl LVIII, which could further impact Bud Light's market position.

Portfolio Pulse from Chris Katje

September 20, 2023 | 3:48 pm

FB

Meta is expanding its paid verification program to enterprise accounts. The new Meta Verified for Business package will allow brands to buy a verified checkmark. The package will cost $21.99 per month per Instagram account or Facebook Page when bought on the website, or $27.99 for each via mobile sign-up. A combination package for verification of both Facebook and Instagram business pages will be priced at $34.99. The company is also considering offering increased reach for verified accounts.

Portfolio Pulse from Benzinga Newsdesk

September 20, 2023 | 1:30 pm