Bud Light Faces Brewing Storm In 2024 As Rival Gears Up For Super Bowl LVIII
Portfolio Pulse from Chris Katje
Bud Light, owned by Anheuser-Busch InBev (BUD), is facing declining sales and market share, with rival beer brands gearing up to target its key demographics. The end of Anheuser-Busch's exclusive partnership with the NFL has opened the door for other brands like Molson Coors (TAP) and Diageo (DEO) to advertise during the Super Bowl. Coors Light, owned by Molson Coors, has announced plans to advertise in Super Bowl LVIII, which could further impact Bud Light's market position.
September 20, 2023 | 3:48 pm
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NEGATIVE IMPACT
Anheuser-Busch InBev, owner of Bud Light, is facing declining sales and market share. The end of its exclusive partnership with the NFL and the entry of rivals into Super Bowl advertising could further impact its position.
The news of declining sales and market share for Bud Light, coupled with the end of Anheuser-Busch's exclusive partnership with the NFL, could negatively impact the company's stock price in the short term.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100
NEUTRAL IMPACT
Diageo, which advertised during Super Bowl LVII, could potentially benefit from the open advertising space during the game.
While Diageo is mentioned as one of the companies that advertised during Super Bowl LVII, the article does not provide specific information on its plans for Super Bowl LVIII. Therefore, the potential impact on its stock price is uncertain.
CONFIDENCE 70
IMPORTANCE 60
RELEVANCE 50
NEUTRAL IMPACT
Paramount Global Inc, which owns CBS, is set to broadcast Super Bowl LVIII and aims to secure a comparable price range from its advertisers as in previous years.
While Paramount Global Inc is set to broadcast Super Bowl LVIII, the article does not provide specific information on its potential earnings from the event. Therefore, the potential impact on its stock price is uncertain.
CONFIDENCE 70
IMPORTANCE 60
RELEVANCE 50
NEUTRAL IMPACT
Paramount Global Inc, which owns CBS, is set to broadcast Super Bowl LVIII and aims to secure a comparable price range from its advertisers as in previous years.
While Paramount Global Inc is set to broadcast Super Bowl LVIII, the article does not provide specific information on its potential earnings from the event. Therefore, the potential impact on its stock price is uncertain.
CONFIDENCE 70
IMPORTANCE 60
RELEVANCE 50
POSITIVE IMPACT
Molson Coors, owner of Coors Light, is set to advertise during Super Bowl LVIII, potentially boosting its market position.
The news of Coors Light planning to advertise during Super Bowl LVIII, coupled with the brand's growing market share, could positively impact Molson Coors' stock price in the short term.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100