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DIS

MSFT

NVO

Rumors about Kim Kardashian using Novo Nordisk's weight-loss medicine Ozempic have been denied by the celebrity. However, comedian Tracy Morgan openly admitted to using the drug for his weight loss journey. Other news includes the impact of Hurricane Hilary on the Writers Guild of America's picket line, an offer made to striking SAG-AFTRA actors by Walt Disney's chief Bob Iger, and Microsoft's plan to close the Xbox 360's online store in 2024.

Portfolio Pulse from Anthony Noto

August 20, 2023 | 11:01 pm

GOOG

GOOGL

Google has criticized a report by Adalytics that accuses the company of displaying inappropriate ads to children. Google called the report 'flawed and uninformed'.

Portfolio Pulse from Benzinga Newsdesk

August 18, 2023 | 5:55 pm

AMZN

BABA

GOOG

GOOGL

WMT

Amazon is enhancing its social commerce capabilities by inviting influencers to create videos for its shopping platform. However, the compensation offered is below market rates. Amazon's new platform, Inspire, allows users to buy featured products instantly, similar to social media platforms. This move comes as TikTok strengthens its e-commerce capabilities. Amazon's challenge is to create content that can compete with TikTok's established expertise.

Portfolio Pulse from Anusuya Lahiri

August 18, 2023 | 11:36 am

AAPL

MSFT

Apple Inc. is known for its product placement strategy, often placing iPhones and MacBooks in TV shows and movies. The company aims to associate its products with positive characters, hence heroes are often seen using iPhones. A 2021 report found that in about 74 episodes of Apple TV+, characters used around 300 iPhones, 120 MacBooks, and 40 pairs of AirPods. Product placement also extends to mentions of buying Apple stock in some shows. Microsoft Corporation's Bing is another example of product placement.

Portfolio Pulse from Ananya Gairola

August 18, 2023 | 9:25 am

BUD

Bud Light, a beer brand of Anheuser-Busch InBev (NYSE:BUD), is regaining popularity among American consumers, according to a Deutsche Bank survey. The brand faced a conservative backlash due to its partnership with transgender influencer Dylan Mulvaney, which led to a drop in sales and the brand losing its top spot as the best-selling beer in the US. However, Deutsche Bank believes the improvement in sentiment towards Bud Light is a trend and not just volatility. The bank reiterated a 'buy' target for Anheuser-Busch stock and expects it to rise 27% to around $71 a share.

Portfolio Pulse from Benzinga Neuro

August 18, 2023 | 4:28 am

MATICUSD

McDonald's Singapore is offering 2,000 free NFT collectibles featuring Grimace, each with unique expressions and accessories. The NFTs are based on Polygon (CRYPTO: MATIC) and can be claimed through the McDonald's mobile app in Singapore. The NFTs are 'soulbound' tokens, meaning they cannot be transferred or sold once minted. Owners of the Grimace NFTs will be granted special privileges and access to exclusive treats in the future.

Portfolio Pulse from Mehab Qureshi

August 17, 2023 | 11:24 am

AAPL

GOOG

GOOGL

Alphabet Inc.'s Google has released a new ad for its Pixel 7 Pro, which mocks Apple Inc.'s iPhone 14 Pro and demonstrates the Pixel's Live Translate feature. The ad is part of Google's '#BestPhonesForever' campaign, which showcases features not yet available on the iPhone. The Live Translate feature, powered by AI and Google's custom Tensor chipset, allows users to translate in over 20 languages.

Portfolio Pulse from Rounak Jain

August 17, 2023 | 10:18 am

RUM

Rumble CEO Chris Pavlovski announced via Twitter that the company will begin opening up RAC for publishers, aiming to complete what Facebook didn't finish.

Portfolio Pulse from Benzinga Newsdesk

August 16, 2023 | 7:32 pm

GOOGL

Rumble CEO Chris Pavlovski announced the testing phase of 'Rumble Advertising Center for Publishers', aiming to compete with Google Adsense.

Portfolio Pulse from Happy Mohamed

August 16, 2023 | 4:17 pm

AMZN

BZFD

PINS

Traders are circulating a Twitter post suggesting that Pinterest and Buzzfeed will start displaying Amazon sponsored product ads. This could potentially increase Amazon's product visibility and sales.

Portfolio Pulse from Happy Mohamed

August 16, 2023 | 3:58 pm