2,000 Cans 'Smashd,' Mixoloshe Rebrands On Heels Of Wild Marketing Campaign
Portfolio Pulse from Anthony Noto
Non-alcoholic beverage maker Mixoloshe has rebranded as Smashd following a successful marketing campaign. The campaign, which featured an employee's quest to gain followers on social media, led to a significant increase in social media traffic and product sales. The company is now expanding into Walmart stores and aims to raise $10 million in venture capital.
June 10, 2024 | 6:00 pm
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Oatly's successful 'wow no cow' marketing campaign is mentioned as a comparison to Smashd's recent marketing success.
Oatly is mentioned as a successful example of a marketing campaign in the beverage industry, similar to Smashd's recent success. However, the news does not directly impact Oatly's operations or financials.
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