Streetbeat News

Marketing

AMZN

The Federal Trade Commission (FTC) has reported that Amazon's founder, Jeff Bezos, instructed executives to accept irrelevant junk ads, a move aimed at extracting billions of dollars through increased advertising.

Portfolio Pulse from Benzinga Newsdesk

November 02, 2023 | 3:04 pm

NFLX

Netflix Inc. (NASDAQ:NFLX) has announced an upgrade to its ad-supported plan, allowing users to download movies and shows. The downloaded content will be ad-free, making Netflix the only ad-supported streaming service to offer this feature. The company's ad-supported package has 15 million active users globally each month. Netflix also plans to introduce new ad formats, including live sponsors for sports events and ads with QR codes. This move comes after a recent price hike in Netflix’s subscription costs in the US, UK, and France.

Portfolio Pulse from Rounak Jain

November 02, 2023 | 11:47 am

YGF

YanGuFang (YGF) has announced the expansion of its whole grain food offering on e-commerce platforms. The move is aimed at capitalizing on the growing demand for healthy food options among consumers.

Portfolio Pulse from Benzinga Newsdesk

November 02, 2023 | 10:25 am

SBUX

Starbucks has reported a 14% year-on-year increase in the number of active members in its Rewards Loyalty Program in the U.S., reaching 32.6 million.

Portfolio Pulse from Benzinga Newsdesk

November 02, 2023 | 10:03 am

SHIBUSD

Shiba Inu (CRYPTO: SHIB) has launched the 'SHIB Name Service' (SNS) on the Shibarium Layer-2, aiming to simplify blockchain addresses and enhance digital identity. The service is part of the SHIBDentity system and allows users to bypass complex blockchain addresses by providing easily readable on-chain addresses. The SNS can be accessed via name.shib.io and users can use various Web3 wallets to acquire their domain. The SHIBDentity concept revolves around self-custodial authentication via Web3, decentralized verifiable credentials stored on-chain, W3C Standard Compliance, and a built-in trust system.

Portfolio Pulse from Benzinga Neuro

November 02, 2023 | 8:55 am

EXPE

GOOG

IAC

Barry Diller, the chair of IAC Inc. and Expedia Group Inc., has expressed dissatisfaction with Google's advertising approach, hinting at a potential 'revolt'. Diller criticized Google's decision to increase the ad count on its results page, arguing that it negatively impacts companies like Expedia and IAC, which rely on equitable online visibility. Diller's companies spend nearly $6.5 billion a year in media, the majority directed towards Google. Google's CEO, Sundar Pichai, defended the company's increased travel listings and its practice of paying billions to other tech firms to ensure Google remains the primary search facility on their devices.

Portfolio Pulse from Benzinga Neuro

November 02, 2023 | 12:43 am

SAM

The Boston Beer Company (NYSE:SAM) has entered the cannabis beverage market with its brand 'Teapot', a cannabis-infused iced tea. The brand has become popular in Canada, particularly in Quebec. The company has faced challenges in building brand awareness and expanding distribution, but sees potential for growth in the cannabis beverage market. The company is also considering the possibility of creating non-alcoholic cannabis-infused versions of their established beer brands if US regulations permit.

Portfolio Pulse from Nicolás Jose Rodriguez

November 01, 2023 | 8:22 pm

ATVI

SONY

Sony Group Corp is releasing a PlayStation 5 Slim Disc Edition - Call of Duty: Modern Warfare III bundle, coinciding with the launch of Modern Warfare 3 on Nov. 10. The bundle is valued at $499, essentially offering the game for free. This is a significant first for the new PS5 model. There are also rumors of a PS5 Slim bundle with Spider-Man 2 for $560. The game is developed by Sledgehammer Games and published by Activision Blizzard Inc.

Portfolio Pulse from Franca Quarneti

November 01, 2023 | 6:47 pm

PARA

PARAA

Paramount Global (NASDAQ: PARA; PARAA) has announced the global expansion of its digital video advertising platform, EyeQ. The platform will deliver Paramount's content portfolio to regional and multinational marketers worldwide. The expansion is driven by the company's streaming momentum and will be fueled by Pluto TV, the most widely-distributed FAST service globally. The 2024 introduction of a Paramount+ ad tier in select international markets will also accelerate EyeQ's ad-supported reach. EyeQ has experienced significant growth since its launch in 2020, becoming a multi-billion-dollar digital advertising business.

Portfolio Pulse from Benzinga Newsdesk

November 01, 2023 | 1:18 pm

IHRT

Goose Insurance Super App has announced a marketing partnership with iHeartMedia. The partnership aims to better educate Americans on insurance coverage and reach the underserved.

Portfolio Pulse from Benzinga Newsdesk

November 01, 2023 | 1:08 pm