Sam Adams Maker Ventures Into Cannabis Iced Tea: What's Brewing In This New Venture?
Portfolio Pulse from Nicolás Jose Rodriguez
The Boston Beer Company (NYSE:SAM) has entered the cannabis beverage market with its brand 'Teapot', a cannabis-infused iced tea. The brand has become popular in Canada, particularly in Quebec. The company has faced challenges in building brand awareness and expanding distribution, but sees potential for growth in the cannabis beverage market. The company is also considering the possibility of creating non-alcoholic cannabis-infused versions of their established beer brands if US regulations permit.
November 01, 2023 | 8:22 pm
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Boston Beer Company's venture into the cannabis beverage market with 'Teapot' could potentially boost its revenues and diversify its product portfolio. However, the company's expansion and growth in this new market could be affected by regulatory changes.
The company's entry into the cannabis beverage market could potentially increase its revenues and diversify its product portfolio. However, the company's growth in this new market could be affected by regulatory changes, particularly in the US where the company is considering creating non-alcoholic cannabis-infused versions of their established beer brands.
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