Streetbeat News

Marketing

AAPL

Wedbush's Dan Ives is optimistic about Apple Inc.'s (NASDAQ:AAPL) future in China despite current struggles, citing steady iPhone production and strong performance in other key markets. Ives highlights potential growth catalysts including AI announcements and a stronger iPhone upgrade cycle, maintaining an 'Outperform' rating with a $250 price target. Apple faces competition and geopolitical challenges in China but is taking steps like shifting manufacturing to India.

Portfolio Pulse from Rounak Jain

April 11, 2024 | 1:43 pm

IAS

Integral Ad Science (IAS) has expanded its brand safety and suitability measurement on TikTok, introducing new Category Exclusion and Vertical Sensitivity Segments. This expansion allows advertisers to more effectively avoid unsuitable content, enhancing campaign safety across 62 countries and 34 languages. IAS's AI-driven Total Media Quality product leverages multimedia technology for content classification, supporting advertisers in scaling their brands on TikTok. The update includes automated suitability profiles in IAS Signal and deeper insights through Custom Report Builder, aligning with TikTok Ads Manager for improved campaign management.

Portfolio Pulse from Benzinga Newsdesk

April 11, 2024 | 1:36 pm

DV

DoubleVerify (DV) has expanded its AI-powered brand safety and suitability capabilities for TikTok advertisers by introducing 16 new content categories. This expansion supports TikTok's Inventory Filters - Vertical Sensitivity and Category Exclusion, enhancing advertisers' ability to align their promotions with suitable content. DV's Universal Content Intelligence, leveraging AI technology, powers this expansion, offering precise content classification across various sectors. This move is part of DV's ongoing partnership with TikTok, aimed at ensuring brand equity protection and maximizing campaign effectiveness.

Portfolio Pulse from Benzinga Newsdesk

April 11, 2024 | 1:36 pm

PPRUF

PPRUY

Kering SA has appointed Stefano Cantino as deputy CEO of Gucci to revitalize the brand. Cantino, with extensive experience at Louis Vuitton and Prada, will assume his role on May 2, reporting to Gucci's President and CEO, Jean-François Palus. This move comes as Gucci seeks to improve its performance, which has lagged behind competitors.

Portfolio Pulse from Shivani Kumaresan

April 11, 2024 | 1:33 pm

VERB

Verb Technology Company Inc (NASDAQ:VERB) shares surged in early trading Thursday following the announcement of a special event in collaboration with TikTok Shop, marking the start of a partnership aimed at revolutionizing consumer engagement with brands. The event, scheduled for April 25 at MARKET.live studios, will feature a speaking panel on livestream shopping trends and innovations, expecting over 350 attendees including industry figures, influencers, and brands.

Portfolio Pulse from Adam Eckert

April 11, 2024 | 1:26 pm

CRMD

Two abstracts from CorMedix have been accepted for presentation at the upcoming SHEA (Society for Healthcare Epidemiology of America) conference. This acceptance is a significant recognition for CorMedix's research and could potentially impact its visibility and credibility in the healthcare sector.

Portfolio Pulse from Benzinga Newsdesk

April 11, 2024 | 12:37 pm

RAMP

Cross Screen Media has announced a strategic partnership with LiveRamp (NYSE:RAMP) to enhance video ad targeting and measurement for local agencies. This collaboration aims to improve Cross Screen Media's capabilities and prepare for a cookieless future by utilizing LiveRamp's identity resolution and transcoding app, Powered by Snowflake, ensuring compliance with privacy measures.

Portfolio Pulse from Benzinga Newsdesk

April 11, 2024 | 11:47 am

INDP

Indaptus Therapeutics revealed details about its Decoy Platform's mechanism of action at the AACR Research Annual Meeting, showing it activates multiple immune cell types for anti-tumor responses.

Portfolio Pulse from Benzinga Newsdesk

April 11, 2024 | 11:35 am

BARK

BARK, Inc. has announced the launch of BARK Air, a partnership with a jet charter company to offer the world's first air travel experience designed specifically for dogs and their human companions. The service, focusing on comfort and convenience for dogs, starts with premium flights available for booking today, with the first flights departing from New York on May 23.

Portfolio Pulse from Benzinga Newsdesk

April 11, 2024 | 11:33 am