DoubleVerify Expands AI-Powered Brand Safety And Suitability Capabilities For TikTok Advertisers
Portfolio Pulse from Benzinga Newsdesk
DoubleVerify (DV) has expanded its AI-powered brand safety and suitability capabilities for TikTok advertisers by introducing 16 new content categories. This expansion supports TikTok's Inventory Filters - Vertical Sensitivity and Category Exclusion, enhancing advertisers' ability to align their promotions with suitable content. DV's Universal Content Intelligence, leveraging AI technology, powers this expansion, offering precise content classification across various sectors. This move is part of DV's ongoing partnership with TikTok, aimed at ensuring brand equity protection and maximizing campaign effectiveness.
April 11, 2024 | 1:36 pm
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DoubleVerify has announced an expansion of its AI-powered brand safety and suitability capabilities for TikTok, introducing 16 new content categories to help advertisers ensure their brand promotion aligns with suitable content.
The expansion of DoubleVerify's capabilities on TikTok represents a significant enhancement of its product offering, likely appealing to current and potential clients concerned with brand safety. This move could increase DV's attractiveness to advertisers on TikTok, potentially boosting its revenue and reinforcing its market position as a leader in digital media measurement and analytics.
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