Liverpool sign multi-year deal with Adidas to replace Nike
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Liverpool has signed a multi-year kit deal with Adidas, replacing Nike. The agreement is reportedly worth over 60 million pounds annually and will start next season.
March 10, 2025 | 10:15 am
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NEGATIVE IMPACT
Nike will lose its kit deal with Liverpool to Adidas starting next season. The deal was reportedly worth over 60 million pounds annually.
Nike losing a significant partnership with Liverpool could negatively impact its brand presence in the football market, potentially leading to a short-term negative impact on its stock price.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
Adidas has secured a multi-year kit deal with Liverpool, replacing Nike. The deal is reportedly worth over 60 million pounds annually.
Adidas securing a high-profile partnership with Liverpool, a major football club, is likely to positively impact its brand visibility and sales, especially in the sportswear market. This could lead to a short-term positive impact on Adidas's stock price.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80