Liverpool sign multi-year deal with Adidas to replace Nike
Portfolio Pulse from
Liverpool has signed a multi-year kit deal with Adidas, replacing Nike. The agreement is reportedly worth over 60 million pounds annually and will start next season.
March 10, 2025 | 10:15 am
News sentiment analysis
Sort by:
Descending
POSITIVE IMPACT
Adidas has secured a multi-year kit deal with Liverpool, replacing Nike. The deal is reportedly worth over 60 million pounds annually.
Adidas securing a high-profile partnership with Liverpool, a major football club, is likely to positively impact its brand visibility and sales, especially in the sportswear market. This could lead to a short-term positive impact on Adidas's stock price.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80
NEGATIVE IMPACT
Nike will lose its kit deal with Liverpool to Adidas starting next season. The deal was reportedly worth over 60 million pounds annually.
Nike losing a significant partnership with Liverpool could negatively impact its brand presence in the football market, potentially leading to a short-term negative impact on its stock price.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80