Comscore Awarded US Patent For Person-Level TV Audience Measurement, Transforming Precision in Media Targeting
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Comscore has been awarded a US patent for person-level TV audience measurement, enhancing precision in media targeting. This innovation allows for predictive models based on big data for person-level demographics within a household.
November 20, 2024 | 1:45 pm
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Comscore's new US patent for person-level TV audience measurement is a significant advancement in media targeting, potentially increasing its market competitiveness.
The patent represents a technological advancement that could improve Comscore's offerings in media targeting, likely leading to increased demand for its services. This could positively impact its stock price in the short term.
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