Comscore Awarded US Patent For Person-Level TV Audience Measurement, Transforming Precision in Media Targeting
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Comscore has been awarded a US patent for person-level TV audience measurement, enhancing precision in media targeting. This innovation allows for predictive models based on big data for person-level demographics within a household.
November 20, 2024 | 1:45 pm
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Comscore's new US patent for person-level TV audience measurement is a significant advancement in media targeting, potentially increasing its market competitiveness.
The patent represents a technological advancement that could improve Comscore's offerings in media targeting, likely leading to increased demand for its services. This could positively impact its stock price in the short term.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 90