Estée Lauder Reveals Official Launch In US Amazon Premium Beauty Store
Portfolio Pulse from Benzinga Newsdesk
Estée Lauder has officially launched in the US Amazon Premium Beauty Store, offering customers a virtual tool to compare foundation shades and Prime members fast, free shipping.
October 22, 2024 | 10:04 am
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Estée Lauder's launch in the US Amazon Premium Beauty Store enhances its online presence, offering a virtual tool for shade comparison and benefits for Prime members.
The launch in Amazon's Premium Beauty Store is a strategic move to increase Estée Lauder's online sales and brand visibility. The virtual tool for shade comparison and Prime shipping benefits are likely to attract more customers, potentially boosting sales.
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