Estée Lauder Reveals Official Launch In US Amazon Premium Beauty Store
Portfolio Pulse from Benzinga Newsdesk
Estée Lauder has officially launched in the US Amazon Premium Beauty Store, offering customers a virtual tool to compare foundation shades and Prime members fast, free shipping.
October 22, 2024 | 10:04 am
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Estée Lauder's launch in the US Amazon Premium Beauty Store enhances its online presence, offering a virtual tool for shade comparison and benefits for Prime members.
The launch in Amazon's Premium Beauty Store is a strategic move to increase Estée Lauder's online sales and brand visibility. The virtual tool for shade comparison and Prime shipping benefits are likely to attract more customers, potentially boosting sales.
CONFIDENCE 95
IMPORTANCE 80
RELEVANCE 90