Snap Inc (NYSE:SNAP) is investing in AI and machine learning to enhance Snapchat, aiming to make the app more engaging. CEO Evan Spiegel has organized senior machine learning experts to strategize on achieving state-of-the-art advancements. This follows years of revamping Snapchat’s advertising business, which is now showing positive results. Snap reported quarterly sales of $1.195 billion, up 21% year-on-year, and quarterly earnings of $0.03, beating analyst estimates. Snap stock gained 66% in the last 12 months. Investors can gain exposure to the stock via Global X Social Media ETF (NASDAQ:SOCL) and Advisor Managed Portfolios Trenchless Fund ETF (NYSE:RVER).