Bloomberg's Mark Gurman revealed insights into the now-defunct Apple car project, highlighting its innovative designs and the challenges that led to its cancellation. The project aimed to disrupt the EV market with a unique combination of hardware, software, and services. Despite the potential to significantly boost Apple's revenue, disagreements on strategy and technological hurdles, among other issues, led to the project's demise. The designs, which evolved over time, included features like a glass sunroof, minimalist interior, and full Level 5 self-driving capability. However, Apple eventually scaled back to Level 2 autonomy, adding traditional car elements back into the design.