Apple's Now-Defunct Car's Design Evolution Shows It Would Have 'Wowed Consumers,' Says Gurman: 'Shame These ... Will Be Lost To Time'
Portfolio Pulse from Shanthi Rexaline
Bloomberg's Mark Gurman revealed insights into the now-defunct Apple car project, highlighting its innovative designs and the challenges that led to its cancellation. The project aimed to disrupt the EV market with a unique combination of hardware, software, and services. Despite the potential to significantly boost Apple's revenue, disagreements on strategy and technological hurdles, among other issues, led to the project's demise. The designs, which evolved over time, included features like a glass sunroof, minimalist interior, and full Level 5 self-driving capability. However, Apple eventually scaled back to Level 2 autonomy, adding traditional car elements back into the design.

March 10, 2024 | 6:23 pm
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Apple's canceled car project, as detailed by Mark Gurman, highlights the company's ambition in the EV market and the challenges that led to its cancellation. The project's failure is seen as a significant disappointment that could impact Apple's future revenue and innovation trajectory.
The cancellation of the Apple car project represents a missed opportunity for significant revenue growth and market disruption. Given the project's potential impact on Apple's future, the news could lead to short-term negative sentiment among investors, potentially affecting AAPL's stock price.
CONFIDENCE 80
IMPORTANCE 90
RELEVANCE 100