Jim Farley Says 'Stop Looking At FSD And Tesla,' Focus On Ford's Pro Instead: 'If You're Looking For The Future'
Portfolio Pulse from Benzinga Neuro
Ford CEO Jim Farley encourages investors to focus on Ford's 'Pro' unit over Tesla's Full Self-Driving, highlighting its potential with expected pretax earnings of $8-$9 billion this year. Farley compares Ford Pro to Deere & Co's success and emphasizes its undervaluation. Morgan Stanley's Adam Jonas also sees Ford Pro as a 'cash cow'. Despite challenges, Ford's EV sales in 2023 show significant growth, with Farley optimistic about future profitability.

February 16, 2024 | 1:42 am
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NEUTRAL IMPACT
Deere & Co is referenced by Ford's CEO as a comparison for Ford's 'Pro' unit, noting Deere's stock increase of about 235% over seven years.
The mention of Deere & Co by Ford's CEO serves as a positive comparison to highlight the potential of Ford's 'Pro' unit. While it reflects positively on Deere's past performance, it does not directly impact Deere's short-term stock movement.
CONFIDENCE 70
IMPORTANCE 50
RELEVANCE 30
NEUTRAL IMPACT
Tesla is mentioned as a comparison point by Ford's CEO, who urges investors to focus on Ford's 'Pro' unit instead of Tesla's Full Self-Driving technology.
While the article positions Ford's 'Pro' unit as a more promising investment than Tesla's Full Self-Driving technology, it does not directly suggest a negative impact on Tesla's stock. The comparison serves more to highlight Ford's potential rather than detract from Tesla's value.
CONFIDENCE 75
IMPORTANCE 60
RELEVANCE 50
POSITIVE IMPACT
Ford's 'Pro' unit is highlighted by CEO Jim Farley as the future of the auto industry, with expected pretax earnings of $8-$9 billion this year, indicating strong growth and potential undervaluation.
The emphasis on Ford's 'Pro' unit by CEO Jim Farley, along with its expected earnings growth, positions it as a key driver for Ford's future success. This focus, coupled with comparisons to successful companies like Deere & Co, suggests a positive outlook for Ford's stock in the short term.
CONFIDENCE 85
IMPORTANCE 90
RELEVANCE 100