Interview - Why Snoop Dogg Loves Weed Beverages: 'Not Everyone Wants To Smoke To Get High... Drinking Is Familiar'
Portfolio Pulse from Javier Hasse
Snoop Dogg, in partnership with Hill Beverage Co. and Death Row Records, launches Do It Fluid, a line of hemp-infused beverages aimed at redefining cannabis consumption. The global cannabis beverage market, valued at $1 billion in 2022, is expected to grow to $3.9 billion by 2030. The U.S. market alone was worth $752 million in 2022. Competitors like Boston Beer Company (NYSE:SAM) are also targeting this booming market. Do It Fluid offers a healthier, smokeless alternative to traditional cannabis products, with a focus on natural ingredients and sustainability. The brand plans to expand into a conglomerate of diverse beverage brands.

February 06, 2024 | 4:08 pm
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Boston Beer Company (NYSE:SAM) is mentioned as a competitor in the rapidly growing cannabis beverage market, which is expected to expand significantly by 2030.
The entry of high-profile ventures like Do It Fluid into the cannabis beverage market could intensify competition for existing players like Boston Beer Company. Given the market's projected growth and the novelty of Snoop Dogg's product, SAM could face challenges in maintaining or growing its market share in this segment.
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