Snoop Dogg, in partnership with Hill Beverage Co. and Death Row Records, launches Do It Fluid, a line of hemp-infused beverages aimed at redefining cannabis consumption. The global cannabis beverage market, valued at $1 billion in 2022, is expected to grow to $3.9 billion by 2030. The U.S. market alone was worth $752 million in 2022. Competitors like Boston Beer Company (NYSE:SAM) are also targeting this booming market. Do It Fluid offers a healthier, smokeless alternative to traditional cannabis products, with a focus on natural ingredients and sustainability. The brand plans to expand into a conglomerate of diverse beverage brands.