Allegiant Announces Collaboration With Global Entertainment Icon Carrie Underwood
Portfolio Pulse from Benzinga Newsdesk
Allegiant Travel Company (NASDAQ: ALGT) has announced a collaboration with Grammy Award winner Carrie Underwood to promote the company's Allways Rewards Visa card and loyalty program. The collaboration will involve a series of commercials and a national advertising campaign. Both Allegiant and Underwood have a partnership with Make-A-Wish, a national nonprofit organization.
October 25, 2023 | 1:02 pm
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Allegiant's collaboration with Carrie Underwood could potentially attract a new customer base and increase the visibility of its Allways Rewards Visa card and loyalty program.
The collaboration with a popular figure like Carrie Underwood could potentially attract a new demographic of customers to Allegiant. This could lead to increased usage of the Allways Rewards Visa card and loyalty program, potentially boosting Allegiant's revenues.
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IMPORTANCE 75
RELEVANCE 100