So, Is The iPhone 15 Pro's Titanium Build Stronger? What An Early Drop Test Reveals
Portfolio Pulse from Rounak Jain
Apple Inc.'s new iPhone 15 Pro, which features a titanium design, has been found to be less durable than its predecessor, the iPhone 14 Pro, in early drop tests. The titanium sides of the iPhone 15 Pro disperse the pressure of impact to the front and back glass, leading to spiderweb cracks. The stainless steel band of the iPhone 14 Pro absorbed much of the impact, retaining the phone's overall structural integrity. The iPhone 15 Pro's display and camera module were also affected by the drops.

September 22, 2023 | 11:48 am
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The new iPhone 15 Pro's durability issues could potentially impact Apple's reputation and sales.
The durability of a product is a key factor for consumers when making purchasing decisions. If the iPhone 15 Pro is indeed less durable than its predecessor, this could deter potential buyers and negatively impact Apple's sales and reputation.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100