Nielsen has renewed a multi-year data license agreement with Comcast Corporation. The agreement will allow Nielsen to expand its use of Comcast's return path data (RPD) in its national and local television and cross-media measurement services. The inclusion of RPD from Comcast expands Nielsen's current big data footprint to nearly 45 million households. The expansion of Nielsen's measurement using Comcast RPD will be introduced into the market in 2024.