Nielsen Renews Multi-Year Data License Deal With Comcast, Expanding National And Local Audience Measurement Capabilities
Portfolio Pulse from Benzinga Newsdesk
Nielsen has renewed a multi-year data license agreement with Comcast Corporation. The agreement will allow Nielsen to expand its use of Comcast's return path data (RPD) in its national and local television and cross-media measurement services. The inclusion of RPD from Comcast expands Nielsen's current big data footprint to nearly 45 million households. The expansion of Nielsen's measurement using Comcast RPD will be introduced into the market in 2024.
July 20, 2023 | 12:37 pm
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Comcast's renewed agreement with Nielsen will allow Nielsen to expand its use of Comcast's return path data, potentially increasing Comcast's visibility and influence in the media measurement market.
The renewed agreement with Nielsen allows Comcast to expand its influence in the media measurement market. This could potentially lead to increased visibility and influence for Comcast, which could positively impact its stock in the short term.
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