Microsoft Revives Xbox's Game Pass Ultimate $1 Deal Amid Subscription Price Hike
Portfolio Pulse from Franca Quarneti
Microsoft Corp. (NASDAQ:MSFT) has reintroduced its $1 deal for the first month of Xbox's Game Pass Ultimate subscription, following a price hike in the subscription and an increase in the cost of the Xbox Series X console. The move comes as Microsoft aims to attract more subscribers and plans to release at least one new exclusive game every upcoming quarter.
July 11, 2023 | 3:05 pm
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Microsoft's price hike for the Xbox Series X console to match the price of Sony Group Corp.'s PlayStation 5 could impact the competitive dynamics between the two companies.
Microsoft's decision to increase the price of the Xbox Series X console to match the price of Sony's PlayStation 5 could impact the competitive dynamics between the two companies. However, it's unclear how this will affect Sony's stock price in the short term.
CONFIDENCE 70
IMPORTANCE 60
RELEVANCE 50
POSITIVE IMPACT
Microsoft's reintroduction of the $1 deal for the first month of Xbox's Game Pass Ultimate subscription could attract more subscribers, potentially boosting its revenues.
The reintroduction of the $1 deal could attract more subscribers to Xbox's Game Pass Ultimate subscription, potentially leading to increased revenues for Microsoft. This could have a positive impact on Microsoft's stock price in the short term.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 100