Microsoft Revives Xbox's Game Pass Ultimate $1 Deal Amid Subscription Price Hike
Portfolio Pulse from Franca Quarneti
Microsoft Corp. (NASDAQ:MSFT) has reintroduced its $1 deal for the first month of Xbox's Game Pass Ultimate subscription, following a price hike in the subscription and an increase in the cost of the Xbox Series X console. The move comes as Microsoft aims to attract more subscribers and plans to release at least one new exclusive game every upcoming quarter.
July 11, 2023 | 3:05 pm
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POSITIVE IMPACT
Microsoft's reintroduction of the $1 deal for the first month of Xbox's Game Pass Ultimate subscription could attract more subscribers, potentially boosting its revenues.
The reintroduction of the $1 deal could attract more subscribers to Xbox's Game Pass Ultimate subscription, potentially leading to increased revenues for Microsoft. This could have a positive impact on Microsoft's stock price in the short term.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 100
NEUTRAL IMPACT
Microsoft's price hike for the Xbox Series X console to match the price of Sony Group Corp.'s PlayStation 5 could impact the competitive dynamics between the two companies.
Microsoft's decision to increase the price of the Xbox Series X console to match the price of Sony's PlayStation 5 could impact the competitive dynamics between the two companies. However, it's unclear how this will affect Sony's stock price in the short term.
CONFIDENCE 70
IMPORTANCE 60
RELEVANCE 50