'Amazon's New Pitch To Advertisers Is Aimed At Stealing Dollars From Google And The Trade Desk' - Business Insider
Portfolio Pulse from Happy Mohamed
Amazon is enhancing its ad-buying tools to compete with Google and The Trade Desk. The company is focusing on its demand-side platform (DSP), which uses automation to send targeted ads. Amazon is also targeting 'non-endemic' advertisers, companies that don't sell products through Amazon. The company is also allowing sellers to drive ad traffic to their own direct-to-consumer websites. Amazon, Google, and The Trade Desk are predicted to control about 63% of the DSP market share this year.
June 30, 2023 | 5:01 pm
News sentiment analysis
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NEGATIVE IMPACT
Amazon's move to enhance its ad-buying tools could potentially threaten Google's share in the DSP market.
Amazon's move to enhance its ad-buying tools and target 'non-endemic' advertisers could potentially threaten Google's share in the DSP market, which could negatively impact its stock.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 80
NEGATIVE IMPACT
Amazon's move to enhance its ad-buying tools could potentially threaten The Trade Desk's share in the DSP market.
Amazon's move to enhance its ad-buying tools and target 'non-endemic' advertisers could potentially threaten The Trade Desk's share in the DSP market, which could negatively impact its stock.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
Amazon is enhancing its ad-buying tools to compete with Google and The Trade Desk. This could potentially increase Amazon's share in the DSP market.
Amazon's move to enhance its ad-buying tools and target 'non-endemic' advertisers could potentially increase its share in the DSP market, which could positively impact its stock.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100