'Amazon's New Pitch To Advertisers Is Aimed At Stealing Dollars From Google And The Trade Desk' - Business Insider
Portfolio Pulse from Happy Mohamed
Amazon is enhancing its ad-buying tools to compete with Google and The Trade Desk. The company is focusing on its demand-side platform (DSP), which uses automation to send targeted ads. Amazon is also targeting 'non-endemic' advertisers, companies that don't sell products through Amazon. The company is also allowing sellers to drive ad traffic to their own direct-to-consumer websites. Amazon, Google, and The Trade Desk are predicted to control about 63% of the DSP market share this year.
June 30, 2023 | 5:01 pm
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POSITIVE IMPACT
Amazon is enhancing its ad-buying tools to compete with Google and The Trade Desk. This could potentially increase Amazon's share in the DSP market.
Amazon's move to enhance its ad-buying tools and target 'non-endemic' advertisers could potentially increase its share in the DSP market, which could positively impact its stock.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100
NEGATIVE IMPACT
Amazon's move to enhance its ad-buying tools could potentially threaten Google's share in the DSP market.
Amazon's move to enhance its ad-buying tools and target 'non-endemic' advertisers could potentially threaten Google's share in the DSP market, which could negatively impact its stock.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 80
NEGATIVE IMPACT
Amazon's move to enhance its ad-buying tools could potentially threaten The Trade Desk's share in the DSP market.
Amazon's move to enhance its ad-buying tools and target 'non-endemic' advertisers could potentially threaten The Trade Desk's share in the DSP market, which could negatively impact its stock.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 80