The temporary sales decline is due to external factors related to PepsiCo's inventory management, not a fundamental issue with Celsius Holdings. The acquisition of Big Beverages Contract Manufacturing is a strategic move to enhance production capacity, which supports long-term growth. Additionally, investments in marketing and AI, along with growth in non-PepsiCo channels, indicate a resilient brand. These factors suggest that while there may be short-term challenges, the long-term outlook remains positive.