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Marketing

TSLA

Tesla Inc (NASDAQ:TSLA) is expanding its product line by entering the fitness equipment market with a new offering called 'Cyberhammer,' inspired by its Cybertruck design. The company has filed a trademark application for the gym hammer, which is expected to be priced on the higher end, similar to other Cybertruck-inspired merchandise. This move aligns with Tesla's strategy of capitalizing on the Cybertruck's popularity, which CEO Elon Musk has referred to as Tesla's 'Best Product Ever.'

Portfolio Pulse from Benzinga Neuro

January 11, 2024 | 6:50 am

ARKW

TSLA

Elon Musk, CEO of Tesla and SpaceX, discussed Bitcoin during an X Space event, expressing openness to using Bitcoin on X but maintaining a passive stance towards it. He compared Bitcoin to gold and noted it's not suitable for payments. Musk revealed personal holdings in Dogecoin and SpaceX's investment in Bitcoin. The SEC approved the ARK 21Shares Bitcoin ETF, which will start trading with a reduced expense ratio and a fee waiver incentive. Musk also commented on Dogecoin in response to the SEC's tweet about Bitcoin Spot ETFs. Bitcoin's value rose to $47,500 following the news.

Portfolio Pulse from Mehab Qureshi

January 11, 2024 | 4:52 am

EA

SQNXF

The 'Apex Legends' and 'Final Fantasy VII Rebirth' crossover event by Electronic Arts' Respawn and Square Enix has faced player backlash due to high microtransaction costs. Event packs increased from $7 to $10, with a total spend of $290 needed for all items. The event's pricing structure is confusing, with escalating costs and a less than 1% chance to obtain the Buster Sword without payment. Players are unhappy with the expensive and limited rewards compared to previous events.

Portfolio Pulse from Franca Quarneti

January 10, 2024 | 10:43 pm

CLVR

CRON

OGI

VFF

British Columbia's legal cannabis market has seen a 40.9% increase in sales volume, but faces challenges such as an 11.7% decline in average prices and increased competition with 490 legal stores now operating. OrganiGram Holdings Inc (OGI), Rubicon, Village Farms International Inc (VFF), and Cronos Group Inc (CRON) are key players in the market. Australia's TGA has updated medicinal cannabis advertising guidelines, and Clever Leaves Holdings Inc. (CLVR) received Australian GMP certification for its Colombian facilities. Antigua and Barbuda's cannabis committee is reviewing legislation with a focus on youth impact.

Portfolio Pulse from Joana Scopel

January 10, 2024 | 10:03 pm

TAP

Molson Coors Beverage Co (NYSE:TAP) has announced the release of Miller Lite Beer Mints, a new product designed for those participating in Dry January. The mints, which have a spearmint taste that transitions to the flavor of Miller Lite, will be sold in tins of roughly 40 for $5. Available from Jan. 12, with a restock on Jan. 19, they are targeted at consumers who want to enjoy the taste of beer without alcohol.

Portfolio Pulse from Adam Eckert

January 10, 2024 | 9:45 pm

RCEL

AVITA Medical has entered into an exclusive distribution agreement with Stedical Scientific for the PermeaDerm Biosynthetic Wound Matrix in the United States. This agreement could potentially enhance AVITA's market presence in the US wound care market by providing a new product offering.

Portfolio Pulse from Benzinga Newsdesk

January 10, 2024 | 9:04 pm

NCBDY

Brian Cox, known for his role in Succession, has partnered with Bandai Namco Holdings ADR (OTC:NCBDY) to narrate a five-minute recap of the Tekken series for newcomers, ahead of the release of 'Tekken 8'. The humorous recap simplifies the game's complex narrative, focusing on the theme of characters throwing each other off cliffs. The promotional video has been well-received, with fans enjoying the connection between Tekken's themes and Cox's portrayal of Logan Roy in Succession. Celebrity involvement in video game promotions is highlighted, with 'Tekken 8' set to release on January 26.

Portfolio Pulse from Franca Quarneti

January 10, 2024 | 8:53 pm

DIS

The Walt Disney Company (NYSE:DIS) is set to boost its box office and Disney+ streaming platform with a new Star Wars movie, 'The Mandalorian & Grogu,' directed by Jon Favreau. Despite Disney's stock hitting nine-year lows and a lack of $1 billion grossing movies in 2023, the introduction of Baby Yoda to the big screen and the development of a second season of 'Ahsoka' for Disney+ could provide a much-needed lift. No release date is set for the new film, but Disney has several Star Wars films scheduled for release from 2025 to 2027.

Portfolio Pulse from Chris Katje

January 10, 2024 | 8:48 pm

MGNI

Tennis Australia has chosen Magnite, a leading provider of programmatic advertising, to manage its advertising efforts. They have implemented Magnite's Demand Manager to streamline and optimize their ad placements.

Portfolio Pulse from Benzinga Newsdesk

January 10, 2024 | 8:03 pm

BA

Boeing CEO appeared live on CNBC discussing measures with Transportation Secretary Buttigieg and the FAA Administrator to prevent future incidents.

Portfolio Pulse from Benzinga Newsdesk

January 10, 2024 | 6:07 pm