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Marketing

DSP

Viant Technology has integrated with PurpleLab to enhance its healthcare advertising services by leveraging PurpleLab's database. This integration aims to set a new standard for measurement solutions and advanced analytics in the healthcare advertising sector.

Portfolio Pulse from Benzinga Newsdesk

January 17, 2024 | 2:20 pm

REAL

Manhattan Vintage has partnered with The RealReal (REAL), expanding its offerings with over 20 first-time vintage dealers who will provide exclusive designer collections. This collaboration could enhance the visibility and reach of both Manhattan Vintage and The RealReal's curated collections of luxury consignment goods.

Portfolio Pulse from Benzinga Newsdesk

January 17, 2024 | 2:18 pm

BITO

Bitcoin ETF trading volume has surged to $10 billion, surpassing the total activity of the 2023 freshman class. Crypto analyst sets a $5 price target for Dogecoin. Peter Schiff warns of a potential Bitcoin fall due to upcoming SEC regulations. Ethereum's Vitalik Buterin criticizes Layer-2s using Validium. The IRS pauses the $10K crypto tax rule. Ripple's CEO considers an IPO and criticizes SEC's Gary Gensler. Ark Invest sells ProShares Bitcoin Strategy ETF units. Bitcoin, Ethereum, and Dogecoin prices fluctuate with ETF speculation. TRUMP memecoin reaches an all-time high. Coinbase's meme cat Toshi sparks high price targets.

Portfolio Pulse from Akanksha Bakshi

January 17, 2024 | 2:05 pm

ACON

Aclarion, Inc. (NASDAQ: ACON, ACONW) has announced the release of Nociscan 2.6, which expands the compatibility of its augmented intelligence platform to additional MRI scanners beyond Siemens. This development is expected to increase access to Nociscan for healthcare providers and patients globally, addressing chronic low back pain which affects approximately 266 million people. The company aims to make Nociscan the standard tool for diagnosing and treating chronic low back pain.

Portfolio Pulse from Benzinga Newsdesk

January 17, 2024 | 1:23 pm

TRU

NielsenIQ and TransUnion have announced a collaboration to integrate NielsenIQ's consumer data with partners' identity spaces. This partnership aims to enhance consumer data solutions by leveraging TransUnion's identity resolution capabilities. The collaboration is expected to provide clients with a more comprehensive understanding of consumer behavior.

Portfolio Pulse from Benzinga Newsdesk

January 17, 2024 | 1:23 pm

MAXN

Maxeon Solar Technologies, Ltd. (NASDAQ:MAXN) has launched a new Commercial Partner Program in the U.S. to support solar installers and dealers. The program offers exclusive access to Maxeon's high-efficiency solar modules, a 40-year warranty, sales support, marketing assets, and co-branding opportunities. Maxeon emphasizes its commitment to sustainability and ESG, highlighting its recognition in the Global 100 Index and as a UN Global Compact signatory. Sunterra Solar Inc. has partnered with Maxeon, citing alignment with their sustainable practices and investment strategy. Maxeon is promoting its program at Intersolar North America.

Portfolio Pulse from Benzinga Newsdesk

January 17, 2024 | 1:09 pm

LAZY

Lazydays (NasdaqCM: LAZY) announced a nationwide rebranding campaign, including a new visual identity, digital retail experience, and a stock symbol change to 'GORV' effective January 17, 2024. The rebranding includes new logos, colors, and fonts, and the website will feature a mobile interface and Transparency Mode for detailed pricing. The rebrand aims to make the RV lifestyle more accessible and enhance customer experience.

Portfolio Pulse from Benzinga Newsdesk

January 17, 2024 | 1:08 pm

VTAK

Catheter Precision's VIVO System, a cardiac mapping tool, was featured in a case study published in EP Lab Digest. The case study may increase awareness among medical professionals and potentially boost the adoption of the VIVO System in clinical settings. However, the article does not mention any specific financial data or partnerships that would directly affect stock prices.

Portfolio Pulse from Benzinga Newsdesk

January 17, 2024 | 1:06 pm

EYE

Pair Eyewear, a direct-to-consumer eyewear brand, has announced a partnership with National Vision, Inc. (NASDAQ:EYE), the second-largest optical retailer in the U.S. by sales. This collaboration aims to reimagine the eyewear industry by leveraging Pair Eyewear's customizable eyewear products.

Portfolio Pulse from Benzinga Newsdesk

January 17, 2024 | 1:03 pm

PERI

Perion Network Ltd. has integrated Amazon Publisher Services (APS) through its Vidazoo platform, aiming to expand the reach of high-quality advertising demand to more publishers. This integration is expected to enhance the monetization capabilities for publishers by connecting them with Amazon's demand-side platform.

Portfolio Pulse from Benzinga Newsdesk

January 17, 2024 | 12:12 pm