Streetbeat News

Marketing

TBLA

Taboola has introduced a new AI-powered technology that enhances conversions from native ad campaigns. Advertisers have reported nearly 50% higher conversions at the same conversion cost.

Portfolio Pulse from Benzinga Newsdesk

September 12, 2023 | 1:11 pm

QSR

Restaurant Brands has renewed its relationship with Coca-Cola until 2033. Under the new agreements, Coca-Cola will invest in and support marketing priorities with all four restaurant brands to drive additional traffic and contribute to growing franchisee profitability.

Portfolio Pulse from Benzinga Newsdesk

September 11, 2023 | 9:07 pm

LFLY

MAPS

Randa McMinn, CMO of WM Technology, Inc. (NASDAQ:MAPS), and Carlos Pinto, CCO of Leafly Holdings Inc. (NASDAQ:LFLY), discussed the importance of a strong digital presence for cannabis brands. They emphasized the need for data-driven strategies, audience segmentation, understanding performance funnels, and channel diversification. They also highlighted the importance of content strategy and community engagement, and the need to balance local compliance with consistent branding.

Portfolio Pulse from Joana Scopel

September 11, 2023 | 7:44 pm

DKNG

DraftKings Inc (NASDAQ:DKNG) has apologized for a 'Never Forget' parlay promotion that was featured on its app on the night of 9/11. The promotion included bets on the New York Mets, the New York Yankees, and the New York Jets to win their respective games. The promotion was taken down after it was criticized on social media platforms.

Portfolio Pulse from Aaron Bry

September 11, 2023 | 7:14 pm

AZN

BABA

NVS

QCOM

RTX

SFTBF

UBS

WELL

Several major companies have announced significant developments. Qualcomm has signed a chip supply agreement with Apple, potentially boosting its stock. Vietnam Airlines is nearing a $10 billion deal with Boeing to acquire 50 Boeing 737 Max jets. Welltower has raised its FY23 FFO outlook due to strong capital deployment and senior housing business. Novartis' Sandoz has entered a development and commercialization agreement with Samsung Bioepis. RTX Corp is facing a $3 billion pre-tax charge due to a Pratt & Whitney engine problem. AstraZeneca's CEO, Pascal Soriot, is rumored to be stepping down. Alibaba is undergoing a leadership shakeup in its cloud business. A potential United Auto Workers strike could cost the US economy billions. Apple and Google are facing an antitrust showdown. UBS is planning to cut wealth-management jobs in Asia. Arm Holdings is considering boosting its IPO price.

Portfolio Pulse from Vandana Singh

September 11, 2023 | 2:51 pm

ENOV

Breakthrough and Enovis Corporation have announced an official partnership. The partnership will allow conservative care private practice owners to use Breakthrough's marketing campaigns to promote Enovis' innovative therapeutic technologies directly to patients.

Portfolio Pulse from Benzinga Newsdesk

September 11, 2023 | 1:21 pm

HRYU

Hanryu has partnered with women's apparel brand, Papaya, to market FANTOO-branded products in the US.

Portfolio Pulse from Benzinga Newsdesk

September 11, 2023 | 1:12 pm

VERB

VERB Technology Company, Inc. has launched an affiliate sales program on TikTok for its MARKET.live platform. This move is expected to increase the visibility and reach of the platform, potentially leading to increased sales and revenue.

Portfolio Pulse from Bill Haddad

September 11, 2023 | 12:08 pm

BTCUSD

Bankrupt cryptocurrency exchange FTX has reportedly paid nearly $750,000 to former NBA player Shaquille O’Neal, along with other celebrities, as part of its marketing efforts. The payments were disclosed in court documents related to FTX's ongoing bankruptcy proceedings. Several of these celebrities, including O’Neal, are already embroiled in lawsuits filed by FTX creditors over their promotion of the company. FTX’s current management is exploring strategies to reclaim the funds paid to promoters to balance its significant debts.

Portfolio Pulse from Mehab Qureshi

September 11, 2023 | 9:04 am

AAPL

CVX

GOOG

HOFT

ILMN

LLY

PVH

SPOT

STLA

TWTR

Elon Musk's acquisition of Twitter (now X) has reportedly lost 90% of its value. General Motors' wage offer has been branded as 'insulting' by UAW President Shawn Fain. Stellantis has opened its first Battery Technology Center in Italy. Kroger and Albertsons have agreed to sell select assets to C&S Wholesale Grocers for $1.9 billion. Kroger also reported a Q2 sales decline and reached a settlement for opioid claims. UK's NICE has endorsed Eli Lilly's diabetes medication, Mounjaro. Hooker Furnishings reported a Q2 sales decline. PVH Corp's subsidiary, Calvin Klein, has signed a licensing deal with Revman. Apple has responded to the discovery of zero-day exploits. Workers at Chevron's LNG projects in Australia have gone on strike. Zoom has engaged with regulators over Microsoft's perceived anticompetitive behavior. Google has cut ties with Joshua Wright over sexual harassment allegations. Goldman Sachs is preparing for another round of job cuts. Spotify plans to offer free audiobooks to its paying subscribers. Carl Icahn has shown support for Illumina's new CEO.

Portfolio Pulse from Vandana Singh

September 08, 2023 | 2:32 pm